Available
Remote work
Brand Design Lead
Visual Identity & Brand Strategy
Designer who builds brands and the creative teams that sustain them
I’m Ann Medina
A brand designer based in Guadalajara, Jalisco. I work with business owners and startup that want to be seen as the leading choice in their market.
Outside of design, I'm a mom, to my kid and my pets. When I'm not working, I'm usually planning my next home renovation project or behind a camera, creating short cinematic films to capture family memories.
years
With over 10 years of experience, I help brands turn ideas into impactful experiences through branding, visual identity, creative direction, and digital design. My work combines strategy, creativity, and scalable systems to build brands that connect with people and drive growth.
years
With over 10 years of experience, I help brands turn ideas into impactful experiences through branding, visual identity, creative direction, and digital design. My work combines strategy, creativity, and scalable systems to build brands that connect with people and drive growth.
years
With over 10 years of experience, I help brands turn ideas into impactful experiences through branding, visual identity, creative direction, and digital design. My work combines strategy, creativity, and scalable systems to build brands that connect with people and drive growth.
years
Building and evolving brands within the fintech and financial services industry through brand guidelines, visual systems, and strategic brand architecture.
years
Building and evolving brands within the fintech and financial services industry through brand guidelines, visual systems, and strategic brand architecture.
years
Building and evolving brands within the fintech and financial services industry through brand guidelines, visual systems, and strategic brand architecture.
Projects
My work
Kueski
A strategic rebrand focused on modernizing the brand while preserving its core identity, supported by a scalable brand architecture designed to unify products under a cohesive ecosystem.
Client
Kueski
Date
Apr 29, 2024
Kueski
A strategic rebrand focused on modernizing the brand while preserving its core identity, supported by a scalable brand architecture designed to unify products under a cohesive ecosystem.
Client
Kueski
Date
Apr 29, 2024
Kueski
A strategic rebrand focused on modernizing the brand while preserving its core identity, supported by a scalable brand architecture designed to unify products under a cohesive ecosystem.
Client
Kueski
Date
Apr 29, 2024
Kueski
An internal brand identity designed to bring company culture to life through a playful, modern, and approachable visual language that reflects the values and personality of the organization.
Client
Kueski
Date
Jun 19, 2024
Kueski
An internal brand identity designed to bring company culture to life through a playful, modern, and approachable visual language that reflects the values and personality of the organization.
Client
Kueski
Date
Jun 19, 2024
Kueski
An internal brand identity designed to bring company culture to life through a playful, modern, and approachable visual language that reflects the values and personality of the organization.
Client
Kueski
Date
Jun 19, 2024
Master graphic collection
A curated collection of advertising campaign master graphics created across multiple seasons, promotions, and merchant partnerships, showcasing visual design, art direction, and creative problem-solving.
Date
Jun 19, 2026
Master graphic collection
A curated collection of advertising campaign master graphics created across multiple seasons, promotions, and merchant partnerships, showcasing visual design, art direction, and creative problem-solving.
Date
Jun 19, 2026
Master graphic collection
A curated collection of advertising campaign master graphics created across multiple seasons, promotions, and merchant partnerships, showcasing visual design, art direction, and creative problem-solving.
Date
Jun 19, 2026
What I Do
Design solutions crafted to match your vision
Visual Identity & Brand Strategy
Build brands with purpose, clarity, and character. Through brand strategy, brand architecture, visual identity systems, and comprehensive brand guidelines, I help businesses create meaningful connections and tell their story with consistency across every touchpoint.
Visual Identity
Logo Design
Brand Guidelines
Brand architecture
+more
Campaigns
Bringing campaigns to life through compelling visual storytelling. With experience in advertising campaigns, photo retouching, video editing, motion design, and post-production, I create content that captures attention, communicates clearly, and strengthens brand presence across digital and traditional channels.
Key visuals
Photoshop
AI
+more
Team leadership
Leading creative teams with a focus on collaboration, growth, and operational excellence. With experience managing multidisciplinary creatives, defining workflows, and building scalable team structures, I help transform ideas into efficient processes that drive both creative quality and business impact.
Teamwork
Creative team
Jira
Slack
+more
Design system, UI
Designing digital experiences with consistency and scalability in mind. With hands-on experience in Figma, UI design, and design systems, I create product guidelines focused on accessibility, semantic color systems, component consistency, and seamless experiences across digital platforms and devices.
Figma
Design system
Accesibility
UI
+more
What I Do
Design solutions crafted to match your vision
Visual Identity & Brand Strategy
Build brands with purpose, clarity, and character. Through brand strategy, brand architecture, visual identity systems, and comprehensive brand guidelines, I help businesses create meaningful connections and tell their story with consistency across every touchpoint.
Visual Identity
Logo Design
Brand Guidelines
Brand architecture
+more
Campaigns
Bringing campaigns to life through compelling visual storytelling. With experience in advertising campaigns, photo retouching, video editing, motion design, and post-production, I create content that captures attention, communicates clearly, and strengthens brand presence across digital and traditional channels.
Key visuals
Photoshop
AI
+more
Team leadership
Leading creative teams with a focus on collaboration, growth, and operational excellence. With experience managing multidisciplinary creatives, defining workflows, and building scalable team structures, I help transform ideas into efficient processes that drive both creative quality and business impact.
Teamwork
Creative team
Jira
Slack
+more
Design system, UI
Designing digital experiences with consistency and scalability in mind. With hands-on experience in Figma, UI design, and design systems, I create product guidelines focused on accessibility, semantic color systems, component consistency, and seamless experiences across digital platforms and devices.
Figma
Design system
Accesibility
UI
+more
What I Do
Design solutions crafted to match your vision
Visual Identity & Brand Strategy
Build brands with purpose, clarity, and character. Through brand strategy, brand architecture, visual identity systems, and comprehensive brand guidelines, I help businesses create meaningful connections and tell their story with consistency across every touchpoint.
Visual Identity
Logo Design
Brand Guidelines
Brand architecture
+more
Campaigns
Bringing campaigns to life through compelling visual storytelling. With experience in advertising campaigns, photo retouching, video editing, motion design, and post-production, I create content that captures attention, communicates clearly, and strengthens brand presence across digital and traditional channels.
Key visuals
Photoshop
AI
+more
Team leadership
Leading creative teams with a focus on collaboration, growth, and operational excellence. With experience managing multidisciplinary creatives, defining workflows, and building scalable team structures, I help transform ideas into efficient processes that drive both creative quality and business impact.
Teamwork
Creative team
Jira
Slack
+more
Design system, UI
Designing digital experiences with consistency and scalability in mind. With hands-on experience in Figma, UI design, and design systems, I create product guidelines focused on accessibility, semantic color systems, component consistency, and seamless experiences across digital platforms and devices.
Figma
Design system
Accesibility
UI
+more
FAQs
Answers to common questions about the process and more
How do I get started
Just book a quick call so we can discuss your project, goals, and see if we're a good fit. After that, you can hire me directly through Contra
Do you offer consulting services?
Yes. I offer consulting sessions focused on branding, visual identity, brand architecture, and art direction. Whether you need guidance on a rebrand, creative strategy, brand consistency, or visual decision-making, I can help you bring clarity and direction to your project.
What if I’m not sure what I need yet?
No problem! Book a call and we’ll talk it through. I’m happy to help you figure out the best direction based on your goals and budget
FAQs
Answers to common questions about the process and more
How do I get started
Just book a quick call so we can discuss your project, goals, and see if we're a good fit. After that, you can hire me directly through Contra
Do you offer consulting services?
Yes. I offer consulting sessions focused on branding, visual identity, brand architecture, and art direction. Whether you need guidance on a rebrand, creative strategy, brand consistency, or visual decision-making, I can help you bring clarity and direction to your project.
What if I’m not sure what I need yet?
No problem! Book a call and we’ll talk it through. I’m happy to help you figure out the best direction based on your goals and budget
FAQs
Answers to common questions about the process and more
How do I get started
Just book a quick call so we can discuss your project, goals, and see if we're a good fit. After that, you can hire me directly through Contra
Do you offer consulting services?
Yes. I offer consulting sessions focused on branding, visual identity, brand architecture, and art direction. Whether you need guidance on a rebrand, creative strategy, brand consistency, or visual decision-making, I can help you bring clarity and direction to your project.
What if I’m not sure what I need yet?
No problem! Book a call and we’ll talk it through. I’m happy to help you figure out the best direction based on your goals and budget